Catherine Roche


As Chief Marketing Officer and Head, Social Impact, Catherine Roche is responsible for developing and implementing strategies to elevate the enterprise brand, acquire customers and deepen relationships through loyalty, manage engagement with critical social and community stakeholders, and optimize BMO’s external voice in the marketplace and our local communities. Catherine is responsible for the bank’s centres of expertise in digital marketing, marketing insights and loyalty measurement, and for embedding purpose and sustainability into bank-wide strategies.

Catherine is a key member of the bank’s Operating and Performance Committees and Sustainability Council; she leads the Donations and Arts and Archives Committees; and co-sponsors the BMO for Women Initiative, aimed at supporting women in business.

Prior to joining BMO, Catherine spent 20 years working with the Boston Consulting Group (BCG). As Partner and Managing Director, she founded and led BCG’s global Center for Consumer and Customer Insight ― a functional area of expertise on customer experience and knowledge that crosses all sectors. Catherine is a published expert in fields such as consumer analytics, data and customer experience.

In 2018, Catherine was selected by the Women’s Executive Network (WXN) to join Canada’s Most Powerful Women: Top 100 Award Winners.

Catherine sits on the boards of Futurpreneur Canada, Toronto Global and Holland Bloorview Kids Rehabilitation Hospital. She holds a Bachelor of Commerce from Memorial University and an MBA from Harvard Business School, where she was a Baker Scholar and graduated with distinction.