Instagram, TikTok, Facebook, YouTube, Twitter – we experience how social and community content dominates our shopping journey everywhere we turn. Paving the way for customer-powered commerce, Pixlee TurnTo helps leading brands scalably manage the customer journey and transforms how they build community through relevant, relatable, and diverse storytelling.
Located in the heart of downtown Toronto, Pixlee TurnTo’s office is the perfect place to observe the shift in how people interact with brands they love and connect to their community through social media. We sat down with Pablo Lleras, Director of Engineering, to talk about Pixlee TurnTo’s mission to change the way marketers build relationships with today’s consumers and to celebrate authentic brand storytelling.
Q: What is at the heart of Pixlee TurnTo?
As the world of online shopping and marketing continues to evolve through the lens of social media, we are building the best platform for brands to unlock authenticity through community.
It is well-documented that social proof – be it text, star-ratings, social images or videos – is crucial to consumers when online shopping. For brands to connect with audiences, marketers will need the right tools to scale authentic social proof across the buyer journey. Seeing the need for one consolidated vendor to power all types of community-sourced content, Pixlee merged with TurnTo in 2021. By joining forces last year, we’ve been well poised to grow alongside the brands that trust us with their most valuable asset: their community.
Q: What makes Pixlee TurnTo unique?
Recently winning the Martech Breakthrough Award for “Best Marketing Resource Management Platform,” Pixlee TurnTo is the leading software provider for Social User-Generated Content (UGC), Ratings & Reviews and Influencer Marketing. Trusted by over 1,000 brands like Alo Yoga, Airbnb and Morphe, Pixlee TurnTo integrates customer proof across the buyer journey – building community-driven ecommerce experiences that boost conversion, engagement, and sales.
Combining people and technology, Pixlee TurnTo has built a best-in-class software platform that approaches community content as an asset that transcends specific roles or teams within a brand organization. This unique approach helps to solve the content crisis many consumer brands face while simultaneously providing analytics across the customer journey. To help our end-users glean the most value from our platform, we provide ongoing support beyond implementation to educate around new features, trends in the market, and best practices.
Q: Why did Pixlee TurnTo choose the Toronto Region?
We saw the potential for exponential growth within Toronto’s start-up tech sector in 2015, and jumped at the chance to get involved early. Canadian institutions, such as the University of Waterloo and U of T, are well known for their academic prowess, but we wanted to give these talented graduates a chance to grow their careers at home. We were confident that by bringing Pixlee TurnTo to Toronto, we could attract talent who wanted to remain closer to home, and in that process, help build a stronger foundation for other tech companies to do the same.
Fast forward to now, we’ve seen this story play out just as we had hoped, with huge players like Shopify and Wealthsimple helping to solidify Toronto as a leading tech hub. More and more entrepreneurs are beginning their journey in Toronto and hiring local talent, and we are proud to play a role in that movement while building an amazing team along the way. Toronto will continue to be our preferred location when it comes to hiring engineering talent, and we foresee a continued effort to grow the team in coming years.
Making the Toronto Region Home Again
Pablo himself also reflects on returning home to Toronto to grow the engineering team: “Having been raised in Toronto, I’ve always been an advocate for nurturing and promoting the exceptional Toronto tech talent. I’m incredibly proud of the amazing team we’ve put together at Pixlee TurnTo thus far and look forward to continuing to uplevel the surrounding talent as our organization continues to grow.”
Pixlee TurnTo has grown its Toronto team to over 20 people in engineering, product, and customer success. With the vast majority of the team sitting in the engineering department, the company is looking to expand further with Full Stack Engineers and Shopify Platform Engineers.
If you’re interested in learning more about joining a tight-knit, fast-growing team, check out their careers page.